More Thunder Criticism

I'm not meaning to pick on Oklahoma City and their new NBA franchise. In fact, I wish the team formerly known as the Seattle SuperSonics had moved to KC. But the Thunder seems like an uninspired choice. Listen to how UnderConsideration, experts in logos and branding, lambastes the new logo.


Another authority on sports branding, Chris Creamer, said, “That logo is so bad, I think we need to give the whole state back to the Indians, steal it back, and start fresh.” A Tulsa news channel reported Wednesday night that "thousands of people are waiting for their thunder-wear."

But why name a basketball team after a sound? Aren't you begging sportscasters to rhyme with blunder and count how many seconds late they are to calculate the distance from winning? There was an old CBA team called the Quad City Thunder and there have been various semi-pro teams in different sports by the same name (including an Oklahoma Thunder football team), but I'm not sold on it. And neither are fans in OKC.

I appreciated Jeff's suggestions:

OKC 85CamerosOnBlocks
OKC Mullet
OKC RedDirt
OKC EveryHwyisAtollRoad

Maybe it could be worse.